Land to the east of Froghall Road, Cheadle – This consultation has now ended.

Purpose of this Consultation

Emery Planning will be submitting an outline planning application on behalf of Bloor Homes North West for the residential development of land to the east of Froghall Road, Cheadle, Stoke-on-Trent for residential development of 250 homes.

The site is located to the north of the town of Cheadle and lies adjacent to existing residential development.

The development team have worked to create a scheme which would provide a high-quality development which would meet a need for family and affordable housing within Cheadle and Staffordshire Moorlands.

This website provides details of the proposed development and seeks comments from the local community. Whilst the plans are still in development, this is an opportunity for you to provide us with your views and ideas to help us develop the final scheme before a planning application is submitted to the Council for consideration.

The Site and planning context

The site lies to the north of the town of Cheadle, Staffordshire to the east of Froghall Road (A521), and is bound by existing residential to the south off Hammersley Hayes Road.

The site is located to the east of Broad Hayes Farm, which includes a Grade II Listed farmhouse.

The site is sustainably located and well connected to the town of Cheadle, which provides a range of services and amenities. There are good public transport links, with bus stops located on Froghall Road.

The Proposal

The development proposals consist of an outline planning application for up to 250 homes, incorporating self and custom build plots and new affordable homes in accordance with Policy H3 of Staffordshire Moorlands Local Plan, meeting an identified need with the borough.

An application for outline planning permission allows for consideration of the principles of how the site can be developed. Should outline planning permission be granted, the permission will be subject to a number of conditions, including for the approval of the ‘reserved matters’. The reserved matters would be subject of a further planning application which would provide details of the access, layout, landscaping, scale and appearance of the proposed development.

An indicative parameters masterplan has been prepared to inform this consultation. The plan indicates that existing trees and hedgerows will be largely retained, with extensive new landscaping and tree planting proposed throughout the site. Cycleways and footpaths would provide access to the proposed open spaces which would be available to the wider community, including potential linkages to the adjoining Permission development, and the existing play area on Hammersley Hayes Road will be extended. The masterplan demonstrates that a high quality, attractive form of development can be achieved which preserves the setting of the nearby listed building at Broad Hayes Farm.

The development would deliver a mix of housing, including a range of market houses and custom-build plots.  33% of the houses would be provided as affordable homes, helping those who are unable to afford suitable accommodation in the housing market. The affordable houses will include affordable rent, shared ownership and ‘first homes’, which are available to households purchasing their first home and discounted by a minimum of 30% against the market value.

Froghall - Masterplan

Benefits of the Development

The proposed development would result in a number of benefits for the local community. These would include:

Social Benefits

  • The provision of new family homes to meet an identified need for new housing within the borough, including the provision of new affordable homes;
  • The provision of self-build / custom build housing plots for people who want to design their own home;
  • The creation of new walking and cycle routes through the site;
  • New open space provision within the site, including the extension to the existing play area off Hammersley Hayes Road: and
  • Planning contributions towards local services.

Economic benefits

  • Increased spending in the local high street, at a time when the retail industry is facing significant challenges;
  • Increased spending in local leisure, trades and services will support new jobs in those industries;
  • The creation of new jobs during the construction phase;
  • Ensuring there is sufficient housing to meet the needs of the borough and future job creation; and
  • An increase in council tax revenue.

Environmental benefits

  • The provision of new open green space provided throughout the development;
  • The provision of green infrastructure through the retention of existing tree and hedgerow planting and the provision of additional planting and landscaping throughout the site: and
  • The provision of planning contributions towards open space provision and maintenance.

Have your say

We would like your views on the proposals and request that all responses are returned by . We are also taking expressions of interest in the proposed development as part of the consultation. (Please use the contact form below.)

Contact Details

Please contact Emery Planning if you require any further information;

T: 01625 433 881

Alternatively please write to us at:
Emery Planning
2-4 South Park Court
Hobson Street
SK11 8BS

Please note that the plans may be subject to amendments following receipt of your comments.

Declaration – Please read carefully

All information and personal details provided by you may be available for inspection by third parties and the public. By completing the form below you give your consent for their use by Emery Planning Partnership and/or their associates in connection with future planning applications / appeals in respect of this site. If you do not wish this information to be used in this way and it is to be withheld, then please let us know within your response.