Purpose of this Consultation
Emery Planning will be submitting an outline planning application on behalf of Greenfield Estate Trustees for the residential development of land off Grange Road, West Kirby for up to 46 no. dwellings. The site has been identified by the Council as a potential housing site through the emerging local plan (Wirral Local Plan Issues and Options 2020) and it is further identified through the adopted Wirral Unitary Development Plan (UDP) as falling within a wider ‘Primarily Residential Area’.
The development team and landowners have worked together to create a vision for the site and a high-quality development that responds well to the character of the area. The scheme would be landscape-led whilst ensuring the effective and efficient use of the land to help meet unmet housing needs. The proposed development would provide much-needed family housing and on-site affordable accommodation within the town of West Kirby.
This website provides details of the proposed development and seeks comments from the local community. This is an opportunity for you to provide us with your views and ideas to help inform the final scheme prior to submission of an outline planning application to the local planning authority.
The Site and planning context
The site is located within the built-up area of West Kirby, which is one of the urban settlements of the Borough.
The site is just over 2.5ha in size and comprises two residential properties and gardens, known as Greenfield and Barclays Meadow, to the southern part, and there are two fields, used for grazing purposes, to the northern part. The land is relatively flat and there are some stone walls to the site perimeters. There are a number of trees within the site, many of which are subject to a Tree Preservation Order (TPO), and there is a strip of woodland to the western and south-western boundaries.
The character of the wider area is residential with the site being bounded by housing to the southern boundary (Townfield Road), the western boundary (Carpenters Lane and Brookfield Gardens), the eastern boundary (Abbey Road) and on the opposite side of Grange Road to the northern boundary. The site is well connected in terms of local services and public transport options with West Kirby town centre and railway station being located an easy and convenient walking distance away.
The land is identified through the adopted Wirral Unitary Development Plan (UDP) as falling within a ‘Predominantly Residential Area’.
The Proposal
It is intended that an outline planning application will be submitted to the local planning authority for up to 46 no. dwellings. Detailed matters relating to layout, appearance, scale and landscaping would be dealt with through a subsequent reserved matters application with the exception of means of access.
A Masterplan has been developed by the development team to show one option for how the site could be developed.
The Masterplan shows that the site could accommodate 46 no. dwellings through a high-quality and landscape-led scheme. The existing buildings on the site, known as Greenfield and Barclays Meadow, would be retained and incorporated into the development proposals. It is anticipated that vehicular access to the site will be taken from Grange Road; aside from a new junction onto this road, it is anticipated that the existing stone wall along the road frontage would be retained as part of any development proposals. It is also anticipated that the existing tree cover will be retained where appropriate, and subject to a beneficial long-term management plan.
Any outline planning application made to the local planning authority would be accompanied by the following:
- Indicative site layout plan;
- Detailed access plan;
- Ecology Report;
- Arboricultural Impact Assessment;
- Drainage Statement;
- Design & Access Statement;
- Planning Statement;
- Heritage Statement; and
- Phase 1 Contaminated Land Report.

Benefits of the Development
It is considered that the proposed development would result in a number of social, economic and environmental benefits for the local community. These would include:
Social Benefits
- Provide much needed housing, delivering good quality family housing and creating mixed and sustainable communities; and
- Delivering affordable housing where there is an identified need.
Economic benefits
- The creation of jobs on-site and within the supply chain during the construction phase; and
- An increase in local spending from new residents in the local area, contributing to maintaining existing shops, services and facilities and the long-term vitality of West Kirby high street.
Environmental benefits
- The provision of open space throughout the development and the retention of the existing woodland;
- A long-term beneficial management plan for the maintenance of the open spaces and woodland retained; and
- The provision of housing without the need to utilise Green Belt land.
Have your say
We would like your views on the proposals and request that all responses are returned by 5pm Monday 28th March 2022. If you wish to discuss the project please contact us using the form below to send your feedback and comments, making sure that all of the required fields are completed. If you do not want your name and address included in our report when we submit the planning application, then please let us know within your response.